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faryalkhanthompson · 5 months ago

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Building Strategic Partnerships for Global Music Distribution

The music industry has always been dynamic, constantly evolving to adapt to technological advancements and changing consumer behaviors. In today’s globalized world, artists and music distributors must think beyond their local markets to reach audiences worldwide. One of the most effective ways to achieve this is by building strategic partnerships. These partnerships can open doors to new markets, provide invaluable resources, and amplify an artist’s reach. In this blog, we will explore the significance of strategic partnerships in global music distribution, outline the types of partnerships that can be formed, and offer actionable insights on how to establish and maintain these partnerships effectively.

Understanding Strategic Partnerships

Strategic partnerships in the music industry involve collaboration between artists, record labels, music distributors, and other stakeholders to achieve mutual benefits. These partnerships can take various forms, such as distribution agreements, co-marketing campaigns, joint ventures, and more. The primary goal is to leverage each partner’s strengths to enhance the reach and impact of music distribution efforts.

The Importance of Strategic Partnerships

1. Access to New Markets

One of the most significant advantages of strategic partnerships is the ability to tap into new and diverse markets. For instance, an independent artist from the United States might find it challenging to penetrate the Asian market without local support. By partnering with a local distributor or a record label with an established presence in the region, the artist can leverage existing networks and infrastructure to gain a foothold in the market.

2. Shared Resources and Expertise

Partnerships allow for the sharing of resources and expertise, which can be particularly beneficial for smaller artists or independent labels. A strategic partnership with a well-established entity can provide access to advanced marketing tools, promotional channels, and industry know-how that might otherwise be out of reach.

3. Enhanced Credibility

Collaborating with reputable partners can enhance an artist’s credibility and reputation. When audiences see that an artist is associated with well-known brands or industry leaders, they are more likely to take the artist seriously and engage with their music.

4. Increased Revenue Opportunities

By expanding their reach and tapping into new markets, artists can significantly increase their revenue streams. Strategic partnerships can help maximize earnings from streaming services, physical sales, merchandise, and live performances.

Types of Strategic Partnerships

1. Distribution Partnerships

Distribution partnerships involve collaboration with entities that specialize in distributing music to various platforms and markets. This can include digital distribution companies, record labels, and physical distributors. These partners can help ensure that an artist’s music is available on all relevant platforms and reaches the intended audience.

2. Marketing and Promotion Partnerships

Marketing and promotion partnerships focus on enhancing the visibility and reach of an artist’s music. This can include partnerships with PR firms, social media influencers, advertising agencies, and content creators. These partners can help create buzz around new releases, organize promotional campaigns, and engage with fans.

3. Live Performance Partnerships

Live performance partnerships involve collaboration with event organizers, booking agents, and venues to arrange concerts, tours, and festivals. These partnerships can help artists secure gigs, reach new audiences, and generate additional revenue from ticket sales and merchandise.

4. Brand Collaborations

Brand collaborations involve partnering with companies and brands for co-branded initiatives. This can include endorsements, sponsorships, and product placements. Such partnerships can provide additional revenue streams and enhance an artist’s brand image.

Building Strategic Partnerships: A Step-by-Step Guide

1. Identify Potential Partners

The first step in building strategic partnerships is to identify potential partners who align with your goals and values. Conduct thorough research to understand their strengths, market presence, and reputation. Look for partners who have a track record of successful collaborations and can offer complementary resources and expertise.

2. Define Mutual Goals

Once you have identified potential partners, the next step is to define mutual goals and objectives. Clearly articulate what you hope to achieve through the partnership and understand your partner’s expectations. This will help ensure that both parties are on the same page and working towards common objectives.

3. Establish Clear Communication Channels

Effective communication is crucial for the success of any partnership. Establish clear communication channels and protocols to ensure that both parties can easily share information, provide updates, and address any issues that may arise. Regular meetings and check-ins can help keep the partnership on track.

4. Negotiate Terms and Agreements

Negotiating the terms and agreements of the partnership is a critical step. This includes defining the scope of work, responsibilities, revenue sharing, and other key aspects. It is essential to have a clear and legally binding agreement in place to avoid any misunderstandings or disputes in the future.

5. Monitor and Evaluate Performance

Once the partnership is in place, it is important to monitor and evaluate its performance regularly. Track key metrics and assess whether the partnership is meeting its objectives. Be open to feedback and make adjustments as needed to ensure continued success.

Insights from Faryal Khan Thompson

Faryal Khan Thompson is a seasoned artist manager with over 16 years of experience in strategic management and music distribution on an international level. Her expertise in crafting effective global music strategies has helped numerous artists achieve worldwide success. Faryal’s deep understanding of market trends and innovative promotion techniques makes her a valuable resource for anyone looking to navigate the complex world of global music distribution. Her insights into building strategic partnerships have been instrumental in shaping successful campaigns and strategies that resonate with diverse audiences across the globe.

Building strategic partnerships is essential for artists and music distributors looking to expand their reach and achieve success in the global music market. By leveraging the strengths and resources of various partners, artists can tap into new markets, enhance their credibility, and maximize their revenue opportunities. Following a structured approach to identifying, establishing, and maintaining these partnerships can lead to sustained growth and success. With the right strategic partnerships, artists can navigate the complexities of global music distribution and ensure their music resonates with audiences worldwide.

For more insights on international music, check out these valuable resources:

Top Challenges in International Music Management and How to Overcome Them

Mastering International Music Distribution: Boost Your Global Reach

#faryalkhanthompson #artistdevelopment #musicpromotion #globalexpansion #brandgrowth #musicindustry #marketingexpert #creativemarketing

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proexxa · 1 year ago

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=Professional Development=

This is my blog by Oleksandr Sodol, for assignment: Professional Development by: Rob Murphy

LO1 Investigate the range and accessibility of employment opportunities that relate to your specialism

For first i wish highlight the specialty relate with my accessibility way in Music Industry.

So, on my opinion an better specialty for could be:

Producer(PD)

or Promoter(PM)

(PD)Opportunities for Music Producer:

Opportunities for music producers are diverse and can be found across various sectors of the music industry:

Recording Studios:

Studio Producer/Engineer: Working in recording studios, overseeing recording sessions, mixing, and mastering music for artists across genres.

Music Labels and Publishing Companies:

In-House Producer: Employed by a record label or publishing company to work with their roster of artists, assisting in music production and development.

Freelance and Independent Work:

Freelance Producer: Offering services independently to artists, bands, or labels, working on individual projects or album productions.

Live Music and Performance:

Live Sound Producer: Working in live music settings, managing sound systems and ensuring quality during live performances or events.

Film, TV, and Gaming:

Film/TV/Game Music Producer: Creating or overseeing the production of music for movies, TV shows, commercials, or video games.

Educational Institutions:

Educational Producer/Instructor: Teaching music production in schools, colleges, or through online courses and tutorials.

Online Platforms and Streaming Services:

Digital Content Producer: Creating music content for online platforms, streaming services, or social media, including tutorials, reviews, and original compositions.

(PD)Access to Opportunities:

Networking and Collaboration: Building relationships with artists, industry professionals, and studios through networking events, online platforms, and collaboration opportunities.

Portfolio and Reputation: Showcasing a strong portfolio of work, having credits on successful projects, and building a reputation for quality production work.

Skill Development: Continuously honing music production skills, staying updated with industry-standard software and techniques.

Internships and Entry-Level Positions: Gaining experience through internships, assisting established producers, or starting in entry-level roles within studios or production houses.

The music industry is dynamic, and opportunities for music producers can come from various sources. Building a diverse skill set, being adaptable, and staying connected within the industry are key factors in accessing and succeeding in music production roles.

(PM)Opportunities for Music Promoter:

Music promoters play a vital role in the music industry by promoting artists, events, and music releases. Opportunities for music promoters exist in various sectors:

Concert Promotion and Event Management:

Concert Promoter: Organizing and promoting live music events, concerts, and festivals. This involves booking artists, securing venues, and marketing the events to the public.

Event Management: Working with venues or event companies to organize and promote music-related events, including showcases, tours, and music conferences.

Music Marketing and Public Relations:

Music Marketing Specialist: Developing and implementing marketing strategies to promote artists, albums, and music releases. This includes digital marketing, social media campaigns, and collaborations with brands.

Public Relations (PR) Manager: Managing public relations for artists or music-related companies, handling media relations, press releases, and reputation management.

Artist Management and Booking Agencies:

Artist Manager: Working closely with artists to plan their careers, oversee their schedules, and promote their music to a wider audience.

Booking Agent: Connecting artists with venues, negotiating performance contracts, and promoting live shows for musicians.

Record Labels and Music Distribution:

Label Promoter: Working within a record label to promote the label's artists and releases to the public, media, and industry professionals.

Music Distribution Promotion: Promoting music releases through distribution channels, ensuring visibility on streaming platforms, radio, and digital stores.

Digital Platforms and Streaming Services:

Streaming Service Promotion: Working with streaming platforms to promote artists' music through playlists, featured content, and marketing initiatives.

Social Media Promotion: Managing social media accounts, creating engaging content, and leveraging online platforms to promote artists and music releases.

(PM)Access to Opportunities:

Networking: Building relationships within the music industry, connecting with artists, labels, venues, and other industry professionals.

Marketing Skills: Developing strong marketing skills, understanding trends, and being able to create effective promotional campaigns.

Industry Knowledge: Staying informed about the music industry's trends, changes, and emerging technologies to adapt promotional strategies.

Internships and Entry-Level Positions: Gaining experience through internships or starting in entry-level roles within music promotion companies or agencies.

Success in music promotion often requires a combination of creativity, strategic thinking, networking, and a deep understanding of the music market to effectively promote artists and their music to a wider audience.

LO2Design a personal professional development strategy that will outline targets for pro-active skills development

Identify the key professional attributes that relate to your specialism

(PD)As a music producer, several key professional attributes are crucial for success within the field:

Technical Skills:

Audio Engineering Expertise: Proficiency in recording, mixing, and mastering audio using industry-standard software and hardware.

Instrumentation Knowledge: Understanding various musical instruments and their sonic characteristics to guide musicians during recording sessions.

Sound Design and Synthesis: Ability to create and manipulate sounds using synthesis techniques and virtual instruments.

Musical Proficiency:

Music Theory Knowledge: Understanding musical concepts, harmony, rhythm, and song structures to contribute creatively to music production.

Instrumentation Proficiency: Proficiency in playing musical instruments can aid in composing, arranging, and communicating musical ideas effectively.

Creativity and Innovation:

Creative Vision: Having a unique creative vision and the ability to bring that vision to life through music production.

Innovative Approach: Embracing new techniques, technologies, and trends to innovate and evolve in music production.

Communication and Collaboration:

Effective Communication: Strong communication skills to effectively convey ideas, provide feedback, and collaborate with artists, engineers, and other team members.

Collaborative Approach: Working collaboratively with artists and other industry professionals while respecting their creative input.

Time Management and Organisation:

Project Management Skills: Organizing and managing recording sessions, timelines, and multiple projects simultaneously.

Attention to Detail: Having a meticulous approach to ensure high-quality production and meticulous sound quality.

Business Acumen:

Networking Skills: Building and maintaining relationships within the music industry, establishing connections with artists, labels, studios, and other professionals.

Understanding Industry Trends: Keeping abreast of industry trends, market demands, and technological advancements to stay competitive.

Adaptability and Resilience:

Adaptability: Being adaptable to different music genres, artists' preferences, and changing production environments.

Resilience: Handling setbacks, challenges, and rejections, while maintaining motivation and dedication to the craft.

Continuous Learning and Improvement:

Curiosity and Growth Mindset: Being open to learning new techniques, exploring new genres, and continuously improving one's craft.

Professional Development: Attending workshops, courses, or seeking mentorship to stay updated with evolving industry standards.

Developing and honing these professional attributes is essential for a music producer to excel in the ever-evolving and competitive landscape of music production.

(PM)Here is some key professional attributes for a music promoter:

Networking and Relationship Building:

Networking Skills: Building and maintaining relationships within the music industry, connecting with artists, venues, media, and other industry professionals.

Effective Communication: Strong communication skills to negotiate deals, convey promotional messages, and build rapport with various stakeholders.

Marketing and Promotion:

Marketing Expertise: Knowledge of marketing strategies, including digital marketing, social media, PR campaigns, and traditional marketing avenues.

Promotional Creativity: Ability to devise innovative and engaging promotional campaigns to effectively market artists and their music.

Industry Knowledge and Trends:

Understanding the Music Industry: Knowledge of industry trends, market demands, and an understanding of the dynamics of the music business.

Trend Awareness: Staying updated with the latest trends in music, marketing, and technology to adapt promotional strategies accordingly.

Strategic Thinking and Planning:

Strategic Planning: Developing comprehensive marketing plans, setting achievable goals, and executing strategies to promote artists effectively.

Adaptability: Being adaptable to different genres, target audiences, and the evolving landscape of the music industry.

Negotiation and Business Skills:

Negotiation Skills: Negotiating contracts, deals, and partnerships beneficial to the artists and their careers.

Business Acumen: Understanding the business side of music, including revenue streams, royalties, and copyright laws.

Organisation and Time Management:

Project Management: Organizing promotional campaigns, coordinating events, and managing multiple projects concurrently.

Time Management: Handling deadlines, schedules, and ensuring timely execution of promotional activities.

Resilience and Problem-Solving:

Resilience: Handling setbacks, adapting to challenges, and persistently pursuing promotional efforts amidst rejections or obstacles.

Problem-Solving Skills: Ability to troubleshoot issues, find creative solutions, and think on one's feet during promotional campaigns.

Passion and Commitment:

Passion for Music: A genuine love for music and a commitment to supporting and promoting artists' careers.

Dedication: Being dedicated to promoting artists' work and contributing positively to the music industry.

Cultivating these attributes can empower a music promoter to effectively market and promote artists, create impactful campaigns, and contribute significantly to the success and visibility of musicians within the industry.

(PD)Identify experiential activity that will address the development of relevant professional attributes for music producer:

Experiential activities play a crucial role in developing professional attributes for a music producer. Here are some activities tailored to foster growth in key areas:

Technical Skills Development:

Studio Internship or Shadowing: Assisting experienced producers/engineers in a studio setting to learn recording, mixing, and mastering techniques hands-on.

Hands-On Software Training: Workshops or online courses focusing on mastering industry-standard software used in music production.

Musical Proficiency Enhancement:

Music Theory Workshops/Classes: Deepening understanding of musical concepts, harmony, and song structures to improve compositional skills.

Instrument Proficiency Practice: Regular practice with musical instruments to gain fluency and enhance the ability to guide musicians effectively during recording sessions.

Creativity and Innovation:

Music Production Challenges: Participating in online production challenges or hackathons to spark creativity and experiment with innovative techniques.

Collaborative Projects: Working on collaborative projects with artists or peers to explore diverse genres and develop a unique creative vision.

Communication and Collaboration:

Live Recording Sessions: Organizing or participating in live recording sessions to practice effective communication with musicians, engineers, and other team members.

Collaborative Workshops: Engaging in workshops or seminars focusing on communication skills, providing constructive feedback, and fostering teamwork.

Time Management and Organization:

Project-Based Learning: Managing personal or group projects from start to finish, including setting timelines, tracking progress, and meeting deadlines.

Studio Simulation Exercises: Simulating studio scenarios to practice handling multiple tasks concurrently and managing time effectively.

Business Acumen Development:

Industry Networking Events: Attending music industry events, conferences, or seminars to network with professionals and understand market trends.

Case Studies and Analysis: Reviewing case studies of successful productions, analyzing industry trends, and understanding the business side of music production.

Adaptability and Resilience Building:

Diverse Genre Exploration: Experimenting with producing different music genres to adapt to varied artistic demands and styles.

Feedback Incorporation: Seeking and integrating constructive feedback from mentors, peers, or professionals to adapt and improve continually.

Continuous Learning and Improvement:

Continual Skill Development: Participating in ongoing workshops, online courses, or mentorship programs to stay updated with industry advancements.

Self-Initiated Projects: Undertaking personal projects or challenges to explore new techniques and consistently improve skills.

Engaging in these experiential activities provides invaluable hands-on learning, allowing music producers to cultivate and enhance their professional attributes crucial for success in the dynamic field of music production.

(PM)Identify experiential activity that will address the development of relevant professional attributes for music promoter:

Experiential activities are instrumental in developing skills essential for a music promoter. Here are activities tailored to enhance relevant professional attributes:

Networking and Relationship Building:

Industry Events and Conferences: Attending music industry events, seminars, and conferences to network with professionals, artists, and potential collaborators.

Artist Showcases/Networking Mixers: Organizing or attending showcases and mixers to establish connections and build relationships within the industry.

Marketing and Promotion:

Mock Campaign Creation: Formulating mock promotional campaigns for hypothetical artists or projects to practice marketing strategies and promotional creativity.

Social Media Management: Managing social media profiles or campaigns for emerging artists or personal projects to gain hands-on marketing experience.

Industry Knowledge and Trends:

Market Research and Analysis: Conducting research on industry trends, analyzing market demands, and preparing reports or case studies on successful promotional strategies.

Artist Discovery Workshops: Hosting workshops or events to discover and understand emerging talent, staying abreast of new music trends.

Strategic Planning and Negotiation:

Mock Contract Negotiations: Simulating contract negotiations for artist representation or event planning to practice negotiation skills.

Event Planning and Execution: Organizing small-scale music events, handling logistics, marketing, and execution to hone organizational skills.

Communication and Collaboration:

Artist/Label Collaboration Workshops: Organizing collaborative workshops between artists and labels to practice effective communication and foster collaborations.

PR Campaign Simulation: Simulating PR campaigns, drafting press releases, and media outreach exercises to enhance communication skills.

Time Management and Adaptability:

Promotional Campaign Simulation: Planning and executing mock promotional campaigns within limited timeframes to practice time management and adaptability.

Crisis Management Scenarios: Simulating crisis scenarios and developing strategies to manage unforeseen challenges in promotional campaigns or events.

Continuous Learning and Networking:

Mentorship Programs: Engaging in mentorship programs with experienced promoters or industry professionals to gain insights and guidance.

Online Courses and Webinars: Participating in online courses, webinars, or workshops focused on music marketing, PR, and industry advancements.

Passion Projects and Real-Life Applications:

Personal Promotion Projects: Undertaking personal promotion projects for local artists or community events to apply learned promotional strategies in real-life scenarios.

Music Blog/Content Creation: Creating a music blog, podcast, or content platform to promote emerging talent and develop promotional content creation skills.

Engaging in these experiential activities allows music promoters to acquire, refine, and apply critical skills in networking, marketing, strategic planning, and communication within the music industry, fostering professional growth and effectiveness in promoting artists and their work.

Illustrate short, medium and long-term career targets

(PD)Here's a plan outlining short, medium, and long-term career targets for a music producer:

Short-Term (0-2 years):

Skill Enhancement:

Improve proficiency with a specific music production software/tool.

Attend workshops or online courses focusing on advanced mixing and mastering techniques.

Portfolio Development:

Produce at least 3-5 high-quality tracks across different genres.

Collaborate with emerging artists or friends to diversify the portfolio.

Networking and Exposure:

Attend local industry events, open mic nights, or producer meet-ups to network.

Secure an internship or assistant role in a reputable studio to gain hands-on experience.

Medium-Term (2-5 years):

Project Expansion:

Produce an EP or album for an emerging artist, aiming for a commercial release.

Collaborate with established artists or secure placements in films/TV/games.

Career Advancement:

Pursue a specialized certification or degree in audio engineering or music production.

Consider joining a production company or label to gain broader industry exposure.

Brand Building and Marketing:

Create an online presence with a professional website and active social media profiles.

Start a production label or brand to establish a recognizable identity.

Long-Term (5+ years):

Professional Recognition:

Establish oneself as a sought-after producer with a solid track record of successful projects.

Aim for industry awards, nominations, or recognition for notable productions.

Business Expansion:

Expand the production studio, hire additional staff, and collaborate with top-tier artists.

Diversify income streams by exploring music publishing, licensing, or production education.

Mentorship and Contribution:

Mentor aspiring producers through workshops, tutorials, or speaking engagements.

Contribute expertise to industry panels, educational institutions, or music organizations.

Global Reach and Impact:

Collaborate with international artists, tapping into diverse markets and audiences.

Engage in humanitarian or social projects, using music for positive social impact.

This career plan serves as a roadmap, setting achievable milestones and targets for continuous growth and advancement in the field of music production. Adjustments and refinements to this plan can be made based on evolving industry trends, personal aspirations, and feedback from mentors or peers along the journey.

(PM)Here's a plan outlining short, medium, and long-term career targets for a music promoter:

Short-Term (0-2 years):

Networking and Learning:

Attend industry events, seminars, and workshops to build connections.

Engage in online forums, groups, or communities to learn about current trends.

Artist Discovery and Support:

Discover and promote emerging artists through local showcases or online platforms.

Assist in organizing small-scale events or gigs to gain hands-on experience.

Skill Development:

Enhance marketing skills by creating promotional content for local artists.

Learn about social media advertising, PR strategies, and basic event planning.

Medium-Term (2-5 years):

Establishing Presence:

Develop a strong online presence via social media, blogs, or a dedicated website.

Secure partnerships with local venues, artists, and media outlets for wider reach.

Event Management and Promotion:

Organize larger-scale events, concerts, or showcases to showcase multiple artists.

Collaborate with sponsors or brands to enhance event visibility and funding.

Industry Recognition:

Aim for nominations or recognition in local music awards or industry publications.

Build a reputation for promoting successful, well-attended events with positive feedback.

Long-Term (5+ years):

Expanded Roster and Global Reach:

Expand the artist roster, working with diverse talents across genres.

Collaborate with international artists, aiming for cross-border promotions.

Business Growth and Specialization:

Consider starting a promotion company or label specializing in a particular genre.

Diversify services into artist management, tour planning, or music consulting.

Industry Leadership and Mentorship:

Act as a mentor or advisor for aspiring promoters, sharing expertise and insights.

Participate in industry panels, workshops, or educational initiatives.

Impact and Legacy:

Use promotional events or campaigns to support social causes or community initiatives.

Leave a lasting impact on the industry by fostering emerging talent and innovation.

This career plan aims to guide a music promoter toward establishing a strong foothold in the industry, expanding their network, honing promotional skills, and making a lasting impact within the music promotion sphere over time. Adjustments and adaptations can be made based on individual aspirations, industry shifts, and evolving market dynamics.

So, now ima wish to show: development plan for a music promoter across different timeframes.

Short-Term (0-6 months):

Networking and Skill Enhancement:

Attend at least three industry events or workshops to expand the professional network.

Enroll in an online course or workshop focusing on social media marketing for music promotion.

Volunteer to assist in organizing local music events or showcases for hands-on experience.

Online Presence and Content Creation:

Establish a professional online presence through a dedicated website or social media profiles.

Regularly create engaging content (interviews, behind-the-scenes content) for social media promotion.

Artist Discovery and Partnership:

Discover and collaborate with two local emerging artists, promoting their music through online channels.

Initiate partnerships with two local venues or event organizers for future collaborations.

Medium-Term (6 months - 2 years):

Event Management and Brand Building:

Organize a mid-sized local music event or showcase, handling marketing and logistics.

Aim for regular participation in industry-relevant panels or discussions for exposure.

Marketing and Strategic Planning:

Develop and implement two comprehensive marketing plans for different artists or events.

Enroll in a marketing strategy course to deepen knowledge and skills in promotional planning.

Expansion and Collaboration:

Expand promotional efforts to neighboring cities or regions, collaborating with artists and venues.

Establish collaborations with at least three local businesses or brands for event sponsorships.

Long-Term (2 years+):

Business Growth and Specialization:

Evaluate the feasibility of starting a specialized promotion company focusing on specific music genres or events.

Diversify services by offering artist management or consulting services to emerging talents.

Global Reach and Industry Influence:

Develop strategies to expand promotional efforts to international markets or collaborations with overseas artists.

Initiate mentorship programs or workshops for aspiring promoters, contributing to industry growth.

Social Impact and Legacy:

Incorporate social responsibility into promotional campaigns by supporting local charities or causes.

Aim to leave a positive mark on the industry by fostering new talents and innovative promotional approaches.

Continuous Development:

Continuous Learning:

Regularly attend industry events, workshops, or webinars to stay updated with trends and strategies.

Seek feedback from peers or mentors to continually refine promotional approaches and strategies.

Professional Networking:

Actively engage in networking events, maintaining connections, and nurturing industry relationships.

Collaborate with other promoters or professionals to exchange ideas and explore new opportunities.

Evaluation and Adaptation:

Regularly assess the effectiveness of promotional campaigns and strategies, adapting to changing market dynamics.

Set aside time for self-reflection and goal-setting to ensure continual growth and improvement.

This personal development plan outlines a trajectory for growth, focusing on skill enhancement, networking, strategic planning, and long-term impact within the music promotion industry. Adjustments can be made based on personal aspirations, market changes, and evolving career objectives.

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oz-digital · 1 year ago

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Influencer Management Agency Sydney

Using influencers to promote your brand is a great way to increase engagement and sales. However, one-time campaigns are not enough. You need to build long-term relationships with the influencers.

OZ Digital is a PR and communications agency that runs integrated influencer campaigns for brands. They use data reporting to track campaign results. Their clients include Queensland Ballet and Triumph. To know more about Influencer Management Agency, visit the OZ Digital website or call 0240228675.

OZ Digital is a full-service influencer marketing agency that runs integrated campaigns for clients. Its services include strategy building, events management, and ambassador programs. Its team also handles vetting and contracting, campaign tracking, and talent reporting.

The company works on both sides of the Tasman, working with New Zealand brands and Australian influencers. The company has a strong belief that authentic influencer marketing can drive brand awareness and increase engagement metrics for its clients.

It is important for media agencies to understand the impact of influencer marketing. The companies should work with influencers and create content that reflects the brand’s values. They should also make sure that their clients are able to measure the return on investment of influencer marketing.

OZ Digital provides influencer marketing services to help brands connect with their target audience. Its process includes building strategies, market research, influencer discovery and partnerships, content development, amplification, and performance analysis.

The agency has a network of micro and macro influencers across a range of sectors, including parenting, home & lifestyle, food, design, travel, music, and special interest. It uses its own psychographic technique to profile influencers and chooses the best ones for your campaign.

It recently created an introductory video for a data analytics company. The client was pleased with the final product and found the team responsive to feedback. They are also transparent and cost-effective.

This agency offers influencer marketing services such as vetting and audience analysis, product briefing and contracts, campaign tracking, and more. Its team works to understand each brand’s objectives and goals.

OZ Digital is a full-circle influencer marketing agency that caters to consumer brands in Australia. It helps them increase their reach, boost sales, and grow traffic through impactful influencer campaigns. Their influencer connections span a wide variety of industries, including fashion, beauty, music, and photography.

They help brands build a buzz and drive sales uplift. For example, they helped Curash drive awareness, education, and advocacy among mums. They have a range of other projects in the works.

They have a new app that partners people of all levels of influence with brands they know and love. The app lets them scan and share products from a brand, earn Soup Croutons, and get access to unique experiences.

The agency relaunched in 2012 as an independent creative communications firm for "brands on a mission". It has an impressive portfolio of clients, including Converse. To know more about Influencer Management Agency, visit the OZ Digital website or call 0240228675.

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mpuacin · 2 years ago

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From Full-Time Job to Freelancer: How to Build a Successful Career in PR in India

Are you sick of the traditional 9-to-5 workday and looking for a more flexible and exciting career in public relations? Consider working as a freelance public relations consultant in India! Not only can freelancing provide you with the independence and pay potential you seek, but it can also enable you to work remotely from anywhere in the world.

However, becoming a successful public relations freelancer in India after graduating from the best private university in Bhopal, necessitates more than a laptop and an internet connection. To make a name for yourself in this competitive industry, you must possess the necessary skills, experience, and network to provide exceptional client results. Here are some helpful hints and insights to help you build a successful career as a public relations freelancer in India:

Critical Skills for PR Freelancers

As a PR freelancer, you must possess diverse skills and talents to handle various aspects of public relations, including research, communication, social media management, relationship-building, and campaign creation. These skills require strategic thinking, planning, and time management to ensure the success of your projects. Therefore, it is essential to hone these skills through relevant work experience and continuous learning while studying at the best private university in Bhopal.

Gaining Experience and Building Your Network

Before transitioning to freelance work, it's essential to gain relevant work experience in the PR industry. By working for an agency or organisation, you can gain valuable insights into crafting, proposing, pitching, and executing successful PR strategies. Additionally, you can understand your strengths and weaknesses, helping you identify which niche to focus on as a freelancer.

Building a strong professional network is also critical to your success as a PR freelancer. Attend industry events, volunteer for causes or organisations, and seek mentorship or guidance from seasoned professionals. Personal branding and online presence through social media, blogging, and content creation can also help you establish yourself as an expert in your field.

Finding and Managing Clients as a Freelance PR Consultant

Finding clients as freelance PR consultants can be challenging, but it's not impossible. You can leverage social media, job portals, and networking events to pitch your services effectively. Additionally, create proposals, negotiate rates and terms, and set clear expectations and boundaries with your clients. Maintaining regular communication and delivering high-quality work on time will help you build trust and long-lasting relationships with your clients.

Navigating the Challenges of Freelancing in India

Like any career path, freelancing in India comes with its challenges and risks, such as payment delays, lack of job security, and legal or tax compliance issues. It is crucial to take necessary measures to mitigate these risks, such as using online payment platforms, seeking legal counsel, and keeping accurate financial records. Additionally, staying resilient and adaptable in the face of uncertainty and competition is essential to your success.

Conclusion

Becoming a PR freelancer in India can be an exciting and rewarding career path after graduating from the best private university in Bhopal if you have the right skills, experience, and network to succeed. By honing your skills, gaining relevant work experience, building a strong network, finding and managing clients effectively, and navigating the challenges of freelancing, you can establish yourself as a trusted and successful PR consultant.

Also Read: Best Private College in Bhopal

#Best Colleges #best private university in india

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socialvinod · 2 years ago

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Frequently Asked Questions About The Australian PR Visa Process For Indians

The process of obtaining a Permanent Residency (PR) visa for Australia can be a daunting task for many Indians. However, with the right information and guidance, the process can be made much simpler. In this blog post, we will be answering some of the most frequently asked questions about the Australia PR visa process for Indians, to help make the process as smooth as possible.

What are the different types of PR visas available for Indians in Australia?

There are several types of Permanent Residency (PR) visas available for Indians in Australia, each with its own set of requirements and conditions. The most common types of PR visas are the Skilled Independent Visa (Subclass 189), State Nominated Visa (Subclass 190), and Regional Sponsorship Visa (Subclass 491).

Additional Resources: https://immi.homeaffairs.gov.au/

What are the eligibility requirements for an Australia PR visa?

To be eligible for an Australia PR visa, you must meet certain criteria. These include:

having the necessary skills and qualifications for the occupation in which you are applying for

1. An Individual’s occupation needs to be listed in the shortage occupation list for Australia.

2. passing the points test (if applying for subclass 189 /190 and 491)

3. positive skills assessment

4. meeting the English language requirements

5. Invitation from the Department of Immigration/state or region

6. passing a health and character check

8. How can I get a job offer from an Australian employer?

10. There are several ways to get a job offer from an Australian employer. One way is to apply directly to Australian companies that are hiring. Another way is to use a recruitment agency that specializes in placing Indian workers in Australian companies. You can also attend job fairs and networking events in India and Australia to meet potential employers.

Above all a job is guaranteed only on acquiring a PR. If an individual will acquire a PR, jobs are definite for them.

How long does the Australia PR visa process take?

The Australia PR visa process can take anywhere from several months to several years, depending on the type of visa you are applying for and the complexity of your application. The Skilled Independent Visa (Subclass 189) and State Nominated Visa (Subclass 190)and the Regional Sponsorship Visa (Subclass 491) typically take around 9–11 months to process.

However the duration and the processing time differs and it’s at the discretion of the immigration department.

How much does an Australia PR visa cost?

The cost of an Australia PR visa varies depending on the type of visa you are applying for and the length of the visa. The Skilled Independent Visa (Subclass 189) / State Nominated Visa (Subclass 190)and Regional Sponsorship Visa( Subclass 491) cost around $4,045 for the main applicant, $2075 for the secondary applicant and each kid is $ 1035.

Related blog: 5 Easy Ways To Get Australian Work Visa For Indians

What documents do I need to apply for an Australia PR visa?

The documents required to apply for an Australia PR visa will vary depending on the type of visa you are applying for. However, some of the common documents that you will need to provide include:

1. your passport

2. your qualifications and work experience documents

3. your job offer and sponsorship documents

4. your English language test results

Can I bring my family with me to Australia on a PR visa?

Yes, you can bring your family with you to Australia on a PR visa. However, your family members will need to apply for their own visas, such as a dependent visa. They will also need to meet the eligibility requirements and provide the necessary documents, such as passport and health check certificates.

Can I apply for citizenship after I arrive in Australia on a PR visa?

Yes, you can apply for citizenship after you arrive in Australia on a PR visa. However, there are certain criteria that you must meet before you can apply. These include:

1. being a permanent resident for at least four years

2. having lived in Australia for at least four years, including the last 12 months as a permanent resident

3. having a good character

4. passing a citizenship test.

Can I apply for another country’s PR after I get an Australia PR visa?

Yes, you can apply for another country’s PR after you get an Australia PR visa. However, it’s important to note that each country has its own eligibility criteria, application process, and fees. Additionally, holding a PR visa in one country does not guarantee that you will be granted PR in another country.

Related blog: How To Get Australian PR Visa?

What are the possible reasons for an Australia PR visa rejection?

There are several reasons why an Australia PR visa application may be rejected. These include:

1. not meeting the occupation requirement in the australian occupation list

2. failing to meet the eligibility criteria

3. providing false or misleading information

4. failing the health or character check

5. not having enough points in the points test (if applicable)

6. not having enough evidence to support the application.

In conclusion, the process of obtaining a Permanent Residency (PR) visa for Australia can be challenging, but it is not impossible. With determination, the right information and assistance, Indians can successfully navigate the process and achieve their goal of living and working in Australia permanently. Remember to always check the Australian government website for the most current information and requirements. If you have any further questions, do contact us (Zephyrvisa & Immigration) as we are experienced offshore agents and we bring value to your application while filing with the Department.

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stuckinapatriarchalbullshitland · 2 years ago

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Have I just figured out a PR routine?

Last year on this day (18th of November) Shawn & Camila broke up after 2 years, everyone and their moms knew that relationship was a PR

Today (18th of November) Harry & Olivia broke up after 2 years, and again this relationship was heavily believed to be a PR. Are PR agencies keeping these relationships for a maximum of 2 years and then putting them in new PRs?

You know who else split up after 2 years, Lauren and Ty, although they split up a few months before November which means she either left or broke the PR contract (or she was able to leave the pr because she chose to go independent) and shes now possibly going to be in the pr with sasha for 2 years, same with Camila and Austin🤔

Also isn't it hilarious how the only times Camila's been publicly spotted with Austin are on certain specific dates, the first time she was seen with him was on Shawn's birthday, and second time she was seen with A was on their 2 year anniversary breakup.

These PR companies may not be as subtle as they think👀

Well, what you have discovered is not routine, anon. It's a standard public relations contract. From what I understand, they range from six months to two years depending on the type of contract that the parties participating in the PR have. It also depends on the number of PR contracts that the artist has, the PRs are also renewed and as always, the type of PR contract always varies depending on the artist that pays for that contract.

For example, Camila. Mattmila was a public relationship that was managed by Camila and the evil team. It drew attention, of course, but it was more of a low profile where Camila had the right not to publish anything about the circus if she didn't want to and that's how we saw it.

Now Lauren. Tyren was like Shitmila, a mixed PR contract because Maverick was behind that mess and it benefited Ty more than Lauren, so in that case his team was behind that circus and Tara had to handle the social networks of both.

Then Shitmila. Another mixed PR contract because both Shon and Camila had the witch behind the circus in addition to his team. Therefore, he paid for that circus and we already know how it ended.

Now, about the dancer. I don't know if that could be called PR as such, I lean more towards a cover. Something Lauren needs to remind us that she's bisexual. Have you noticed that every time something about Always Love related to Ty came up, Lauren would appear afterwards mentioning the dancer? For me that is a cover that is in charge of her, therefore, it will be more low profile than anything else, but it will be there.

And about Ausmila on steroids. Dates are a matter of strategy. Camila is following a narrative and we already know that this new circus is run solely by the evil team. That means, Camila pays. She pays, she has the right to keep it Mattmila style and not the disaster that Shitmila was, but still it's PR and those PRs are never going to be subtle. They will not be a Shitmila-style scandal, but subtle, never

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westford123 · 3 years ago

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BA Hons in Sports Management|Bachelors in Sports Management

BA Hons in Sports Business Management in organization with other agencies in sport, give the chance to students to accomplish their full scholarly potential through honors degree level study which supports a significant degree of drive, autonomous judgment, self-inspiration and reflection, evaluative abilities, and student independence. The program is intended to fit industry needs and is worked with through working organizations between LJMU staff, students, external employers, and subject trained professionals.

BA Hons in Sports Business investigates an assortment of subjects and teaches including; Marketing, sponsorship and PR, sports management, sports digital media, games, grassroots, and elite sport. Employability and enterprise are key components of this program. All things considered, you will approach a scope of freedoms to take part in business related learning so that you can put theory into practice, develop professional networks and increment your graduate range of abilities.

#Westford #BA Hons in Sports Business #Sports Management Degree

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gregcanty · 4 years ago

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Our German Crisis Communications Partner, Engel & Zimmermann

Fuzion Communications are part of a European crisis communications network with the core purpose of providing clients with a network of experts in crisis communications should a pan-European issue occur. The Crisis Communications Network is an association of European owner-managed PR agencies with unrivalled expertise in Crisis Prevention and Communication. As independent agencies it is highly…

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#CCNE #Cork #Crisis Communications #Dublin #Engel & Zimmermann #Fuzion Communications #Germany #Ireland

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clement1668 · 4 years ago

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Crowdsourcing & Crowdfunding

What is Crowdsourcing?

Crowdsourcing includes the aggregation of work, information and opinions from a wide number of individuals who use the Internet , social media and smartphone applications to contribute their data (Hargrave 2019).

What is Crowdfunding?

Crowdfunding has collected a small amount of money from a vast group of people to fund a new venture, according to Smith ( 2019). Crowdfunding offers a high degree of access to social networking and crowdfunding sites for people's networks. Hundreds of thousands of people have been motivated by popular crowdfunding sites like kickstarter to invest in the next important thing. More than 160,000 projects have been funded on-site since 2009 and Kickstarter projects have raised more than $4.2 billion in donations.

Where can Crowdsourcing be applied?

Crowdsourcing is used through both corporate and social experiences. The way people are hiring, working, assembling and selling is changing. In addition, politicians are using crowdsourcing to create a platform for people to voice their views. Parliament & Public, for example, is an online website used in France by politicians and residents for political and legislative discourse. The final report will provide guidance at the end of this time as to when and how public feedback is used in the draught regulations (Opinion 2018). Useful clinical data can also be produced by crowdsourcing in the health and science industries. One example is Harvard's Eliot Van Buskirk Multi-Source Diabetes Project. InnoCentive opened two years ago at the School of Clinical and Translation Sciences, where people can ask questions about diabetes and experts can answer questions. Money prizes give the best responses and questions (Continuum n.d.).

What is the difference between Crowdsourcing and Crowdfunding?

Crowdsourcing is basically a process in which people search information together, while crowdfunding means that people make voluntary contributions to support start-ups, organisations or even individuals (Harvard 2019). (The Harvard 2019).

Let 's find the example of Crowdsourcing and Crowdfunding

'Ushahidi' is a good example in the field of crowdsourcing. Ushahidi is a website that lets users transfer text messages or news items to a Google Map and it means 'testimony' as it is translated to Swahili. This website was set up by David Kobia and 20 other Kenyan entrepreneurs living in the USA to relay news to more than 45.000 Kenyans about death, abduction, theft and other abuses. Many that want to share their stores could post reports through SMS or the site itself, which makes it a valuable tool for people with silenced media voices. The app was successful in alleviating conflict in Kenya, prompting developer teams to invest more money on the initiative and upgrading the software by adding Twitter , Facebook and the most up-to - date on the web to display overtime crowd-sourced images of events on a single map (Ford, 2012).

The Starbucks Cup Design Rivalry is also an example of crowdsourcing. The cups used by Starbucks coffee, rather than the Starbucks white logo, are white in colour. This inspired the Starbucks baristas to qualify for the White Cup award in the spring of 2014. Starbucks consumers had to prepare their cups with their own original designs, take a snapshot of the cup and upload it on social media via the hashtag # white cup competition. There were four thousand separate ideas over the span of a few months, and the selected versions that were won were used for the 2014 recycled limited edition cup. Every year, reusable cups come in different types. Each cup costs $1 and is available 30 times before disposal. For those who have used these recycled cops if they buy Starbucks products, a discount of 10 cents is issued. This is Starbucks' effort to become greener and more eco-friendly and to encourage more creative individuals (Speier 2016).

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Indiegogo is a very good example of crowdfunding. In 2008, Indiegogo started to become more flexible and expansive with the financing of different forms of projects, such as charities and start-ups, as a crowd-sourcing network that raises money to support independent films (Smith, 2019).

Patreon is another example of this. Patreon is a website set up by authors, musicians and others. Artists, dancers, or even others who teach how to make kitchen stuff like chairs and tables. These developers can learn advanced tutorials in which expert and frequent users can pay extra money to access the tools they want while at the same time financing their content creators.

youtube

Effects of fake news on Crowdsourced information

What information is correct online can be difficult to understand. The exponential growth of "false news" and its propensity to spread through traditional news will make a rather confusing distinction between accurate evidence and inaccuracies (Carufel 2019). However, a recent investigation has shown that crowdsourcing is the key to avoiding the danger of misleading news. The approach to combating fake news was based on public opinion polling to assess the level of public trust in 60 news sources, including 'hyper-partisan' networks, as studied by MIT scholars David Rand and Gordon Pennycook. After analysing the results , the researchers concluded that the implementation of classified news coverage scores could help to remove incorrect data (Gaszcz 2019).

List of References

‘What is Crowdsourcing?’ 2019, Crowdsourcing Week, viewed 1 November 2020, <https://crowdsourcingweek.com/what-is-crowdsourcing/>.

Smith, T 2019, ‘Crowdfunding’, Investopedia, viewed 1 November 2020, <https://www.investopedia.com/terms/c/crowdfunding.asp>.

Hargrave, M 2019, ‘Crowdsourcing’, Investopedia, viewed 1 November 2020, <https://www.investopedia.com/terms/c/crowdsourcing.asp>.

Carufel, R 2019, ‘Fighting the spread of fake news- why crowdsourcing is effective’, Agility, viewed 1 November 2020, <https://www.agilitypr.com/pr-news/public-relations/fighting-the-spread-of-fake-news-why-crowdsourcing-is-effective/>.

‘A hundred places where governments are using tech to crowdsource policy’ 2018, Apolitical, viewed 1 November 2020, <https://apolitical.co/solution_article/a-hundred-places-where-governments-are-using-tech-to-crowdsource-policy/>.

Thrope, D 2018, ‘What is crowdfunding?’, Forbes, 26 June, viewed 1 November 2020, <https://www.forbes.com/sites/devinthorpe/2018/06/25/what-is-crowdfunding/#19ad30e965c5>.

Speier, K 2016, ‘4 Examples of Clever Crowdsourcing Campaigns’, Main Street Host Digital Marketing Agency, 7th January, viewed 1 November 2020 <https://www.mainstreethost.com/blog/four-examples-of-clever-crowdsourcing-campaigns/>

Nations, N 2019, ‘What Is Patreon? And How Does It Work?’, Lifewire, 18th November, viewed 1 November 2020 <https://www.lifewire.com/what-is-patreon-4145695>

#mda2009 #week8 #crowdsourcing #crowdfunding #starbucks #patreon

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noramoya · 4 years ago

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“When I was 11 years old my art teacher drummed into the class the mantra, “draw what you see, not what you think you see”. An interesting, yet ironically simplistic point that requires you to look intensively to find the finer details and not interpret something to suit your capabilities. While my art abilities aren’t exactly stellar, I have never forgotten this notion and how relevant it is to so many aspects of life in which it’s important to really look and study something and not just come to your own conclusion. When it comes to the Jackson’s allegations, there’s a lot of ‘thinking’ that takes place – “I think he might have…”, “I think this song means…”, “I think he was…” – And yet, thinking isn’t required. You just need to look intensively at what’s there, not what you might think is there...

SO, ASIDE FROM THE HEAR-SAY AND HOOPLA, WHAT IS THERE ?!

There are accusations against Jackson, there is the fact that no charges were brought against Jackson in the criminal case in 1993 (the settling of the civil suit had no impact on this), a verdict from the 2005 trial which deemed Jackson not guilty on all [14] counts and, then, there is an array of material that can thoroughly disprove the fundamentals of the accusations against him. There’s not really a grey area. The FBI had no issue concluding the same, after a 10-year investigation. Yes, there are certain things that appear unconventional – but not criminal, and these are also very clear points when understood properly and in context.

A common reply to these points is “well I believe that…” – the wonderful thing about a fact is that you don’t need to apply your own sense of belief. A fact is a fact. The heavy lifting has been done for you. That’s usually further met with “Well, I’m entitled to my opinion” – Sure, but when a fact renders your opinion null and void and can prove you wrong, if you’re insistent on sticking with your ‘opinion’ anyway, then this is not a discussion that’s being had on an intellectual level. In the absence of research, Jackson’s public battering has taken place largely on the idea that “because I said so” is all that is required to make a judgement. In a climate that seeks to convict on word alone, the allegations against Jackson are prime and none was so evident than in Leaving Neverland, a movie where two men and their families told a series of stories that on closer inspection, appear embellished, inaccurate or completely untrue. It was believed in its totality in spite of evidence proving otherwise. And yet, there remains this frankly bizarre idea that ‘Leaving Neverland’ must not be challenged !

WHY ?!!

Surely discovering it’s not truthful wouldn’t undermine the concept of a documentary and create a distrust in the industry? Surely discovering it’s not truthful wouldn’t be damaging for victims of sexual abuse? Surely discovering its not truthful wouldn’t impact the multi-million dollar lawsuit Robson and Safechuck have taken out against the Jackson Estate.

SURELY, SURELY, SURELY...

But, as long as we just ‘believe’, everything we’re told and dare not challenge the narrative pushed out by the powerhouses behind ‘Leaving Neverland’, then we can deem ourselves experts, without a single piece of evidence to the contrary. Welcome to the dawn of a new-old age!

The problem with ‘belief’ is, at what point is it not enough? At what point must somebody stand up and say, “I need to validate this.”? And, while some would rather we live in Salem 1693, where we point, accuse and burn at the stake; we do need to validate claims. It’s part of existing in a civilised society. And seeking to validate what’s being said doesn’t make you an ‘apologist’ or a ‘truther’ – that’s dictatorial language. While it’s fundamental we listen to accusations of abuse to determine the outcome, it’s frankly dangerous to replace ‘listen’ with ‘belief’. It’s also perplexing that, in 2020, this still needs to be explained.

Someone said to me “But I’d rather believe a potential liar, than support a potential rapist.” And therein lies the problem – that many would rather consider what’s going to make themselves look better in the long run. They feel that backing a ‘liar’ would offer better redemption in the face of public opinion – seemingly saying ‘we can all identify with the concept of lying so it’s easier to digest if we’re proved wrong’. But, this isn’t about saving face for you – this is about truth.

When Leaving Neverland dropped in early 2019, many looked to the Jackson Estate for some sort of rebuttal. The Estate was quick to launch a $100 million lawsuit against HBO, citing a breach of contract for the 1992 agreement the network had to screen Jackson’s Dangerous World Tour. The unprecedented figure ensured the story made major headlines around the world while firing a warning shot to other networks who consider doing the same thing.

While the Estate has insisted they’re working behind the scenes on damage control, there was a notable lack of anything in the mainstream that would help the public balance the negativity. Taj Jackson launched a crowd funder with the premise of setting the record straight and while that will no doubt serve as something that will be a staple in the fight against injustice when it comes out, something was needed immediately.

Earlier in 2019, Danny Wu had produced a YouTube video discussing the accusations put forward in ‘Leaving Neverland’ and made mention of a new witness who had previously moved in the same circles as Jackson’s first accuser. The witness happened to be Josephine Zhony, a public relations specialist who had several interacts with accuser Jordan Chandler, years after his family accused Michael Jackson of child abuse.

Initially planned as a one-on-one interview with Zhony, Wu had no intention of making a documentary. “I was in a very unique position where I was able to interview a witness who had never told her story before,” said Wu. “I realised along the process that a one on one interview was not going to be enough, it would mean a lot for the fans, but for the neutrals, it was not going to be enough. Around the time there were a series of short YouTube documentaries that were very well made, I just thought, why not take it to the next level, why not make a feature-length documentary?”

What was interesting about Wu’s approach is in the idea that “Square One” was not an ‘answer’ to ‘Leaving Neverland’, it was about going back to the source of the accusations to help understand why Jackson has been continually tied to such claims. What it demonstrates is how people are far more susceptible to the idea of Jackson being an abuser, because they keep hearing it. It’s known scientifically as the ‘Illusory Truth Effect’, which is a tendency to believe false information as correct, after repeated exposures. After over 20 years of repeated exposure, anyone coming forward with new claims against Jackson knows they are doing so, under pre-emptive conditions.

So, with “Square One’s” position, if circumstances and fact can, at the very least, create doubt upon those initial accusations, then the rest should also be viewed under scrutiny. Because”Square One” does not, emphatically or boldly, suggest Michael Jackson is innocent. It simply presents the facts of the case which allows the viewer to reach their own conclusion. And that’s exactly why we’re seeing viewers in their droves affirm their belief in Jackson’s innocence. They can see facts, they can comprehend the timeline and better still, all the information presented is information they can go and locate for themselves. There is no smoke and mirrors. There are no discrepancies in Jackson’s whereabouts. There are no claims made in buildings that didn’t exist.

It doesn’t need to force the viewer to accept Jackson’s innocence; it just needs them to comprehend the facts, which ultimately points to Jackson’s innocence. Unlike ‘Leaving Neverland’, which relies on a cognitive bias to run its narrative.

While ‘Leaving Neverland’ came in like a hurricane, attempting to destroy everything in its path,”Square One” is a quiet storm. Of its own volition, it reached number one on Amazon Prime’s documentary chart. “The goal from the very beginning was always to end up on a platform like Amazon Prime or a video-on-demand platform,” says Wu. “By the time I released the trailer, I had prematurely put out the YouTube release date. When I was in London, I met someone who worked in film and he said if I wanted to get it on Prime, I’d need to take it off of Youtube one day and that was something I really didn’t want to do. But, we made a more polished version of “Square One” with some changes and submitted it to Amazon Prime and luckily, that was the easy part. To see the success it’s had now, that’s the mind-blowing part.”

With its new home on Amazon Prime, “Square One” is finally reaching more people and, when compared to ‘Leaving Neverland’, it is really a story of David Vs Goliath. “Square One” was made by an independent filmmaker, on a shoestring budget, with no media or mainstream backing and found its way onto Amazon Prime, through Wu’s commitment to what he created. Whereas ‘Leaving Neverland’ had the financial backing of two massive corporations in the UK & U.S, prime time programming slots, Extensive PR agency support, mainstream media private screenings, and a Sundance premiere. It was further supported by interviews on all major news outlets, a post-movie special and buy-in from major entertainment industry figures. Its director bounced from channel to channel making false and inflated claims as if he was also one of Jackson’s accusers while suggesting the Jackson Estate were a powerful entity to be reckoned with. It’s fundamentally flawed to suggest the Jackson Estate are ‘powerful’ and ‘merciless’ in dealing with these accusations when ‘Leaving Neverland’ used the power and money of the aforementioned networks to bring the majority of the mainstream media to heel. And anyone who dared suggest the movie was anything other than truthful in its entirety was shut down, dismissed and silenced. That’s the power ‘Leaving Neverland’ wielded. Yet, it is now referred to as an ‘award winner’, as the giants behind HBO and Channel 4 evidently threw their weight, PR agencies and most likely their cash, to ensure a ‘win’. It won an award for ‘editing’ despite continuation issues set 17 months apart and having been exposed for manipulating footage to appear damning.

By contrast, “Square One” hasn’t received or purchased any awards because the truth doesn’t seek a glorified door-stop to stick on the mantelpiece. It’s as if nothing says “healing” quite like the constant reminder of your “experiences”, sitting above the fireplace in your lounge! If that does not demonstrate the intent of ‘Leaving Neverland’ to those who refuse to read a court transcript, then ultimately nothing will.

“Square One’s success lies in the fact it managed to achieve its listing and growing acknowledgement without buying its way into all forms of media. Like a well-constructed documentary, it relies on facts through an in-depth timeline, supported by research, key accounts and first-class journalism. It doesn’t leave anything out in favour of what would appear more convincing and it doesn’t attempt to manipulate the viewer – it just presents you with the facts. While Wu’s tactic could have been to present account after account of former Jackson friends and associates looking emotionally into the camera and regaling the viewer with tales of Jackson’s generosity and friendship; he rightly chose to spare us the emotional manipulation in favour of simply presenting the case and – here’s the best part – it can all be backed up with evidence. Which is ultimately why it continues to inspire social media statements from individuals reversing their opinion having now seen both. It provided the crucial part of the discussion that was needed, something ‘Leaving Neverland’ deliberately chose to omit – balance.

In the year since, so much has come out to disprove so many of the allegations, yet in a race to the top, it’s astonishing to me that not a single top-level journalist from a leading media outlet has thought to crack open ‘Leaving Neverland’ and address the 60+ discrepancies in the movie. It could be an award-winning story, based on research and facts, not opinion. What are they afraid of? Or, more importantly, who is preventing them? It’s also fundamental to notice that while claiming to have integrity, no mainstream journalist gave the same effort, attention or merit to “Square One”. Where was the coverage from Good Morning America? NME? Sky? CNN? TEN? All were so keen to discuss Jackson in detail just months prior, yet on the rise of “Square One”, again silence. It’s glaringly obvious Jackson is only a good topic when a lean towards guilt is central to the discussion, not a fully researched, fact-based documentary which highlights the truth behind the years of allegations.

Any mainstream journalist who gave ‘Leaving Neverland’ its 5 minutes but refuses to do the same for “Square One” is demonstrating their bias and refusal to really look into the case. And it’s somewhat understandable. If you were somebody who sat and invested four hours in a movie that reduced you to tears or invoked repulsion, admitting that you have been duped is something that many lack the will-power to acknowledge.

Instead, they’ve developed this frankly bizarre concept of ‘separating the art from the artist’ in an attempt to appear to approach the debate on an intellectual level, when in actuality it was nothing more than trying to want the best of both worlds. Those pushing this ideology wanted to be able to throw up their zombie hands to Thriller on Halloween safe in the knowledge they’d convinced others it was ok to do so because we’re enjoying ‘the art, not the artist’.

IT’S RIDICULOUS .

Anyone who thinks you could take Michael Jackson out of Thriller is probably already aboard a sailboat looking for the edge of flat earth!

If you truly believed that Michael was guilty of such heinous and monstrous things, why on earth (round, not flat) would you want to still listen to his music? And this is something Jackson’s fans have been saying all along. They don’t defend him because they ‘like his music’; the music doesn’t even come into the discussion of the accusations against Jackson, it has absolutely no weight in building the facts and evidence in the case. The major challenge “Square One”, and indeed Jackson’s Estate face is entering the battle of feelings with cold hard facts. And that doesn’t make you popular. Nobody wants to be the person telling a crying athlete who lost the race, “Sorry, but the fact is, you just weren’t fast enough!” But with allegations as serious as these, how the movie made you ‘feel’ is redundant, especially when the accused is not here to defend themselves. A quick look across much of the coverage from ‘Leaving Neverland’ was self-important op-ed pieces about how the journalist was made to ‘feel’ based on what they’d been told and not what the facts were. After all, telling your audience you’re seeking $1.6 billion from the Jackson Estate is not going to have audiences crying and marching to twitter to express their distress.

So what happens next? In the year since the release, there have been requests from the Jackson fan community for Wu to follow up “Square One” with another documentary – a question I put to Wu who insisted “I’m always very flattered when fans tweet me asking for a “Square One – Part 2”, it warms my heart that the fans place so much trust in me to do something like that, but in my opinion what makes “Square One” so special is, it’s not a rebuttal documentary and it’s not a counter documentary. We tell our own story, so I think that’s one of the reasons it has resonated with neutrals so much – it’s not been told before.” And Wu is right. Whereas ‘Leaving Neverland’ treated the public like geese being forced fed to make foie gras, “Square One” gently nudges the viewer on to the path where they suddenly realise the entire misconception they’ve been exposed to all this time. To force-feed them with yet another documentary would start to feel like agenda pushing. Additionally, Wu explains that, as an ambitious filmmaker, he’s keen to explore other topics outside of the Jackson realm and develop his craft. Asked what he sees as the legacy of “Square One”, Wu points to the change in the way we view and consume media, “we don’t have to listen to the same select voices of the news” he states “if you want to make a change and tell your story, there is an opportunity.” Additionally, he acknowledges the sheer organic force behind “Square One’s” elevation “the fans who sacrifice their time spreading the film through word of mouth, the individuals who translated “Square One” to include different subtitles, journalists who stood behind the film, the cast who stakes their career reputation to tell their stories, my two incredible associate producers who have dedicated months to researching, the legacy is theirs. They are the legacy.”

However, the most important point Wu shared, as we look at the enormous task “Square One” has taken on, was in its ability to break through the mainstream: “I would like it to be remembered for the impact that a micro-budget documentary film can have in one of the most gatekept industries.”

PEZ JAX (left) @Pezjax, on Twitter. DANNY WU (right) @dannywuyue, on Twitter.

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stopbowl86 · 4 years ago

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Finest Digital Agencies In Nottingham

Impression is an electronic advertising giant, based in Nottingham City centre. Considering that opening their doors in 2012, they've invested the last 8 years supplying good fortunes for their customers-- and also scooping up some remarkable awards along the road. Adzooma Market is where over 50,000 companies & agencies collaborated to find their ideal digital advertising companion. We supply a distinct and also incomparable experience for each business we deal with - getting real results. Our knowledgeable team of digital marketing professionals integrate creativity and also number-crunching to efficiently create and also market your business, and make your vision feasible. Having actually grown up in Nottingham, founders Ben as well as Alex intended to base their marketing agency in the city. In supporting both neighborhood and also nationwide services based across the country, Nottingham was the ideal location to start a business. From ecommerce to solution market businesses, our knowledgeable team can establish a strategy that will certainly utilise your budgets and return a positive ROI. Each and every internet site, as well as digital advertising and marketing campaign brings the weight of your brand name and also our reputation with it, so we make sure we're confident that it will deliver results. Our group utilized a mix of search engine marketing, web content advertising and marketing, conversion rate optimization as well as automation to boost web traffic to the Raleigh internet site and increase sales online. The strategic electronic advertising and marketing firm for brand names that want to grow in the digital globe. We can additionally take the task off your hands and work with you, within your budgets and also aid you to attain your target. We have considerable knowledge of all types of media and also can give natural and well-budgeted advertising and marketing strategies. Established in 1994, Absolute is a strategic and also innovative full-service digital firm based in Nottingham. Social Network Advertising Promote your brand name utilizing innovative web content tailored to you as well as the objective of your campaign. Below are some of the electronic advertising and marketing services that our firm deals. digital agency nottingham Fifteen's internet search engine optimization team will certainly assist you rank high up on the internet search engine for the phrases of your choice. Our SEO Professional will do vital expression research, website SEO audits and also use the most up to date software application to develop a SEO plan that is bespoke for your business. Let our team of web design professionals produce the excellent web site to take your company ahead. We have designe numerous e-commerce sites, sales brochure web sites as well as bespoke web sites. All of our website layouts are custom-made made to flawlessly mirror your brand picture. Tested electronic marketing methods that produce genuine results with search engine optimsation, paid advertising, social and also associate. Their team assistance brand names to comprehend and optimize their electronic performance. Marketable is a Nottingham-based digital advertising business with over 10 years' experience in expanding brand names online. Social Media Marketing Cost-efficient social media sites ad campaign tailored to suit your goals. We have experience in supplying projects that enhance conversations and also profits. From post, visuals layout properties, social networks updates, video productionto to sales collateral. ISD is a digital advertising company based in Nottingham, UK that is experts in Search Engine Optimisation, Paid Look and Social Media. Being experts in the layout and also growth of Magento Ecommerce websites, Digital Advertising and marketing techniques and also Brand name Assessment. Is your company unsure of the best direction to take with internet marketing, due to the complex option of media & systems readily available? With over 22 years of experience, we are among Nottingham's lengthiest standing and most trustworthy electronic advertising and marketing business. As a full-service company, we have a wide range of expertise and also technical competence as well as a tried and tested record of supplying outcomes. Our utmost purpose is to guarantee your company generates quality leads with a calculated and also high-impact digital option. Above all else we produce high influence styles and also innovative interactions that are ideal for your brand, your consumers and campaign goals. As a Google AdWords as well as Bing Ads approved Digital Agency, the group at Kumo get on hand to build, expand, keep track of as well as maximise your PPC campaigns. We manage and also advertise social networks campaigns to aid you communicate with your target market as well as create even more leads. We assist you get your brand name stories around through social media advertising and marketing, influencer outreach techniques, PR and also social brand name recognition. There is real growth in independent companies throughout the city and new possibilities with the development of Sneinton market. Together with the independents, we have actually large brand names based in Nottingham such as Funding One, Mars, Boots, Experian as well as Speedo to call but a couple of. As a full-service agency with competence throughout a series of techniques, our team believe that you can't create a memorable brand without combining solid marketing assuming with interesting innovative output. Our visuals designers develop unique logos with special visual designing that will work both online and offline. We can also help with growth of brand-new item names, market positioning as well as client research study to make certain your brand name style is on point.

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